![]() The drink was first marketed as “Mountain Dew” in the 1940s. It was created in 1937 by Barney and Ally Hartman, brothers from Knoxville, Tennessee. The freakish creature in diapers, on the other hand, will.Mountain Dew is a citrus flavored soft drink. The singing sheep and the talking Border Collie in this Honda commercial got a chuckle out of me, too, but I know neither will stick around in my mind for long. The Hyundai First date ad, which seems to be the most popular one going by the numbers, came a close second for me in terms of sheer creativity. Personal sorrow aside, even from a commercial perspective I didn’t find the event hot. We are heartbroken that the Carolina Panthers lost. On the whole, the Super Bowl 50 was a forgettable affair. It’s a memorable ad, and will be talked for a long time to come. As the Internet community has fun with it, an endless number of spoof videos are on the horizon. We can expect to see a lot more of mishmash of animals springing up out of nowhere on big game nights. Given the extent to which it has captured the young public’s imagination, I think the ad itself will start trends and Internet memes. To put it simply, it was NOT what we expected. It has shock value, some might even call it stupid, but obviously the Millennials are loving it. It’s unlike what we are used to seeing on television. It’s a breath of fresh air in the sea of boring American commercials. Is this, however, going to set the tone for the kind of commercials we can expect to watch in 2016? Mountain Dew showed us how to do it in an apparently saturated and super-competitive market. It’s even more difficult to linger on in their minds. We marketers and advertisers know how difficult it is to capture people’s attention. It managed to make an impression and have people talking about it. You may or may not have liked the Mountain Dew commercial, you may or may not have been freaked out by the ghastly creature parading around in diapers, but it certainly got people’s attention, which was the whole point. The only other commercial that raked in a higher viewership was the Hyundai First Date ad. Garnered over the course of less than four full days. It’s an instant YouTube hitĪt the time of writing, the officially uploaded video of the commercial on YouTube had more than 9 million views. The psychedelic commercial started trending soon after its debut on February 3. The folks at Mountain Dew thought, why not? That is exactly what makes their ad so noteworthy! However, there was a lot of same old about most of them, which is not surprising with a 30-second airtime going for $5 million on CBS. (We are awaiting the latest figures.)Ī total of 46 advertisers took the stage, and some of them delivered memorable ads (though that is a subjective interpretation). With more than 114 million viewers tuning in for the Super Bowl last year, making it the American television’s most-watched event, expectations were of an even higher viewership for the Super Bowl this year. (Three good things in one, they said, as the company launched new flavors of its drink.)Ī Mountain Dew rep told ABC that the commercial “stars a quirky, albeit endearing character that is also comprised of three awesome things fans love in a Super Bowl commercial – a puppy, a monkey and a baby.” I don’t know about endearing, but agree with the rest!Ĭertainly an unusual way to stand out and make a point when all eyes are on you and you want to ace the coveted 30-second slot.īig bucks are not enough at the Super Bowl. Mountain Dew made the most of it by packing in a weird creature, pulled straight from someone’s twisted imagination: one part monkey, one part puppy, and one part human baby. One company, however, stood out from the rest. Most of the advertising was straightforward and sedate, with clichéd commercials going about in a predictable fashion. To be more precise, one advertisement did. But much as I hated the result, the event did make a mark on the business owner in me as far as inspired advertising goes. Sunday’s Super Bowl 50 was a heart-breaking affair for Panthers fans like me. What do you get when you cross a pug, a monkey, and a human baby?
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